Liberty Media Start Changes With a Relaxation Of Filming Rules For Testing
Liberty media have made their presence felt already in F1 by tweaking the rules ahead of the 1st test which began this morning. Previously none of the teams or drivers were aloud to make short-film for social media due to restrictions in place by FOM who wanted the only footage to be through the TV stations who pay a fortune to cover the sport.
It seems that Liberty have been in touch with all of the teams ahead of today’s test to let them all know that they can make short-video’s and upload them to social media to increase fan engagement. It is widely believed that one of the big growth areas for F1 will be on social media where the previous management was slow to adopt the new media.
3 times F1 World Champion Lewis Hamilton told this writer on Thursday at the launch of the new Mercedes W08 that “F1 has a lot of catching up to do in terms of social media, if you compare to football or NHL they use social media all the time to interact with fans.”
Today Lewis has revealed he will be streaming live from the cockpit during testing
Hey guys. I’m about to get on the car. Through practice I’ll be live on Instagram from the cockpit to give you something new, so tune in
— Lewis Hamilton (@LewisHamilton) February 27, 2017
Certainly this is a brave new dawn for F1 and its new owners, whilst this level of open-ness is agreed for this first test it will be further clarified ahead of the second test.